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The Future of Social Business with Domo's Experiment

Josh James founder and CEO of Domo knows the value of social networks, he sees its power to persuade and isn’t going to ignore his resources. Yesterday his company launched Domosocial experiment, “A transparent, live case study of a company going social.”

For the next 8 weeks all Domo employees are diving into the social world and are required to built their social presence. With employees reporting to #domosocial on Twitter and tracking provided by Klout, Domo is watching progress closely.

Domo is a business intelligence startup based in Utah, providing software as a service for businesses looking to analyze their data. This makes the experiment especially interesting as we expect that they’ll be able to make great use of the social data collected in the experiment.

“The program is designed to get everyone here engaged with and learning from consumer and social technologies.” said James on his company blog, “The goal is to help us develop a better product, understand the viral nature of web offerings more effectively, assist in getting the Domo brand out there, enable better customer conversations and see what impact it all has on our business.”

What is in it for the employee’s? For one the opportunity to build their social networks and expand that personal asset. Beyond that, cash prizes and extra days off are among the incentives for top performers, and don’t expect this social focus to end after 8 weeks. After introducing the program James wrote ,”For new employees, social savvy will be a pre-requisite. For current employees, it will be a condition of employment. We are instituting a social IQ test into our hiring process. We mean business.”

This experiment will provide a clear vision of what takes place when a significant number of collaborating people enter the social world. Our prediction: Domo is an early adopter of a future trend. As companies see the value built through social network visibility, more will follow Domo’s example and require employees to build company visibility.  

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