Our understanding of data science and all analytics must be founded on a firm understanding of its core component: data. Data is quite similar to traditional resources such as copper or wool in that someone produces it, and then someone else buys the raw material and makes something new from it. However, it is unique from traditional commodities in that it doesn’t get used up in the process, making it particularly interesting and uniquely valuable. Data can be produced by anyone, and with advancements in analytical technology, can be utilized by everyone. But most companies do not see their data this way--it is a backend to reports at best or an expense at worst--which means this potential revenue source remains largely untapped.
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Data as a Resource
|How to increase sales by looking at your customer data||
Are you a B2C company interested in increasing sales? If you have some form of customer data, you may be in luck.
|IBM's Watson and the future of Healthcare Analytics||
What would it be like to have a doctor who’s always up on the latest research and has learned about treatments from over 1.5 million previous cases? It would look alot like Watson, IBM’s Jeopardy! playing supercomputer that’s getting ready to roll out with an all new look and a Memorial Sloan Kettering Cancer Center education in oncology.
|How Facebook's Graph Search will affect Google, Technology, and Privacy||
What has been both feared and expected is finally on its way: Facebook is building a better search; they're opening their vast stores of user data and giving us the ability to discover what’s inside. Lars Rasmussen, the mind that brought us Google Maps, is now hard at work creating Facebook’s new Graph Search, and from the looks of it, it’s going to put unprecedented power in the hands of its users.
|How Big Data and Analytics will Change Society.||
The mission statement of most police departments includes something like this, “our goal is to increase public safety, prevent crime, and protect human life.” With sufficient records of criminal behavior and analytics tools like Crimespotting, Cities can have the ability to predict when and where crimes are likely to take place and dispatch accordingly.
Want to learn more about how big data is changing business and how you can take advantage? Pick up our latest book: The Big Data Revolution.
"With everyone talking about Big Data and Data Science, its tough to know whom to listen to and how to make sense of it all. This book cuts through the noise and presents the reader with a roadmap for success. Whether you've been in this space for a while or are just coming up to speed, Secrets of the Big Data Revolution is a must read."
-Chris Crosby, CEO of Inflection Point Global
|What Higher Education Teaches us about Data-Driven Customer Retention||
Rio Salado Community College is currently optimizing their student retention through focused testing and they are finding some truly telling results. We can learn a lot about customer retention and segmenting by studying what they've done.
|The Growing Collaborative Consumption Market||
Remember the Big Data mantra? how Big Data will enable us to better understand everything, reduce waste, and improve efficiency? Well honestly, without concrete examples it fades into the mass of voices shouting about how great the world is going to be. So lets take a moment to talk about collaborative consumption and it’s implications.
|Andreas Weigend on the Future of Social Data||
Dr. Weigend, Stanford Professor and former Chief Data Scientist at Amazon, tells us about social data and it's implications.
|Big Data and Government Transparency||
A wealth of government data is available to us today on .gov sites and private sites across the web. If we analyzed this data properly, we could build a rich understanding of how our government works and how it could be improved. But as the big data challenge dictates, the chokepoint is consumption.
|Gartner splits the 2014 Business Intelligence Magic Quadrant in two.||
In an interesting turn, Gartner decided this year to split the annual Magic Quadrant for Business Intelligence and Analytics Platforms.
|New Gartner Magic Quadrant: Advanced Analytics Platforms||
The big story this year is how Gartner split the Business
|How RoboCharm is using data to optimize customer interactions||
Let’s face it, the ultimate goal for any use of data is to drive profits, and more often than not that comes back to learning how to enga