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Data War: Google Vs. Facebook

The Data economy is heating up, and companies are getting snarky. Google, Facebook, Linkedin, and other major players have realized the value of user data and are starting to crack down on imbalanced data exchange practices. On Charlie Rose, Google’s CEO Larry Page provided a unique glimpse into this backroom data fight.


Page discussed the moves Google has made to deal with this new reality, most notably removing gmail users ability to upload their contact list to Facebook. This was done because the data sharing was a “one way street”.

Google always said 'Fine, you can get (your contact list) from Google.'” Page stated, ”The issue we had is that, then Facebook said, 'No, Google, you can't do the reverse.’ And so we just said, 'Well, users don't understand what (Facebook is) doing, (users are) putting data in, they don't understand they can't take it out ..  and so we said we'll only participate with people who have reciprocity. and we're still waiting."

Facebook knows the value of their data, and they know advancements in Analytics will compound that value. Facebook did well to gather what data they could from other companies, and now their data store is among the best in the business. Given the quality and breadth of their data, Facebook has little to gain working with the other big companies, and with the recent IPO, don’t expect them to start giving away their assets anytime soon.  

“I think it's been unfortunate that Facebook has been pretty closed with their data." Said Page in the interview, but the question is unfortunate for whom? Given the increasing value of data to large companies Page seems to think the real victim is Google, and the users losing the tools they have grown reliant on are a secondary concern.

Data Stories

How to increase sales by looking at your customer data

Are you a B2C company interested in increasing sales? If you have some form of customer data, you may be in luck.

IBM's Watson and the future of Healthcare Analytics

What would it be like to have a doctor who’s always up on the latest research and has learned about treatments from over 1.5 million previous cases? It would look alot like Watson, IBM’s Jeopardy! playing supercomputer that’s getting ready to roll out with an all new look and a Memorial Sloan Kettering Cancer Center education in oncology.

How Facebook's Graph Search will affect Google, Technology, and Privacy

What has been both feared and expected is finally on its way: Facebook is building a better search; they're opening their vast stores of user data and giving us the ability to discover what’s inside. Lars Rasmussen, the mind that brought us Google Maps, is now hard at work creating Facebook’s new Graph Search, and from the looks of it, it’s going to put unprecedented power in the hands of its users.

How Big Data and Analytics will Change Society.

The mission statement of most police departments includes something like this, “our goal is to increase public safety, prevent crime, and protect human life.” With sufficient records of criminal behavior and analytics tools like Crimespotting, Cities can have the ability to predict when and where crimes are likely to take place and dispatch accordingly.

The Big Data Revolution

Want to learn more about how big data is changing business and how you can take advantage? Pick up our latest book: The Big Data Revolution.

"With everyone talking about Big Data and Data Science, its tough to know whom to listen to and how to make sense of it all. This book cuts through the noise and presents the reader with a roadmap for success. Whether you've been in this space for a while or are just coming up to speed, Secrets of the Big Data Revolution is a must read."
-Chris Crosby, CEO of Inflection Point Global


Trend Watch

What Higher Education Teaches us about Data-Driven Customer Retention

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Remember the Big Data mantra? how Big Data will enable us to better understand everything, reduce waste, and improve efficiency? Well honestly, without concrete examples it fades into the mass of voices shouting about how great the world is going to be. So lets take a moment to talk about collaborative consumption and it’s implications.

Andreas Weigend on the Future of Social Data

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Big Data and Government Transparency

A wealth of government data is available to us today on .gov sites and private sites across the web. If we analyzed this data properly, we could build a rich understanding of how our government works and how it could be improved. But as the big data challenge dictates, the chokepoint is consumption.

Commentary

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