Are you ready for the indoor equivalent of GPS?
Broadcom released a new chip that will likely find its way into our smartphones within the next year. It will allow GPS-type location data to be streamed in real-time from your cell phone. Google has been developing indoor mapping technology for years, and Nokia is developing a mapping system which uses full 3D maps.
A Google Maps of your local mall showing you the ideal path in 3D is not far off.
The Broadcom chip, which uses Bluetooth and NFC (Near Field Communications) for location is much more accurate and precise than Google's solution, which uses wifi.
Another thing that makes the Broadcom solution unique is that it will also include other sensors to become as accurate as possible--your phone's gyroscope (direction), altimeter (altitude), and accelerometer (steps), for example.
This is yet another source of new data for companies to plan for and strategize with. What can precise location and movement data tell you about your customers, employees, and products? You can learn where people are looking, for how long, if they start going somewhere and change their minds, where they like to stand, the list of possibilities goes on.
The time to start thinking about how to use this data is now. Prepare for it to start coming from mobile phones in 2013 or 2014.